As NASCAR prepares to celebrate and honor Jimmie Johnson for his seventh career Sprint Cup title this week, he likely isnt thinking about which new endorsement deals could come his way by tying the sports record for number of championships. Saucony Shadow 6000 Womens .Johnson indicated a couple of weeks before winning his seventh title that he would have to think long and hard about any additional opportunities he could earn by tying Richard Petty and Dale Earnhardt.With two daughters, ages 3 and 6, he doesnt need to add to his commitments. He is focused on family, racing, his current partners and his foundation.I kind of pulled all that [endorsement work] back when we first started having a family, Johnson said in early November. I had to free up some space somewhere, somehow. Maybe a seventh [title] would bring some opportunity there and I would have to look hard at it.With so little free time as it is, I didnt want to be worrying about chasing all that.Johnson has 11 primary sponsors either through personal endorsements or through the Hendrick Motorsports team: Lowes (plus Kobalt), Chevrolet, Gatorade, Wells Enterprises (Blue Bunny Ice Cream), Blue Cross and Blue Shield of North Carolina, Seiko, Sunoco, Valvoline, Bank of America and Microsoft.Thats a long enough list of big companies to keep any big-time athlete busy.Johnson, who will be honored in Las Vegas at the NASCAR Sprint Cup Series Awards on Friday, was speaking after a Jimmie Johnson Foundation event where the foundation gave grants to schools for projects. His wife, Chani, said she didnt think another championship would have a big impact on their fundraising, which the couple says has been steady year to year, championship or no championship.I dont think there is a correlation, Chani said. Its more about the mission and the programs we have in place to raise those funds is what matters. It hasnt really been related [except] maybe some name recognition.Johnson appeared on several national sports and talk shows in the two days after his championship. That certainly added to his exposure. But he indicated that he wouldnt let all that extra spotlight distract him.The most important thing is being prepped and ready for the car, have time for that and my family, Johnson said. The endorsement side, the amount of stuff you have to do for the endorsement stuff, Id have to look at it, but Im not eager to go jump into any endorsement deals.Still, he certainly isnt turning away the opportunity to have more name recognition and seeing what might come with that.What Im doing, business side is really not glamorous stuff -- buying some real estate here and there, Johnson said. If I was to have more interest in the spotlight or [being in] the public eye, it wouldnt hurt one bit. Off White Air Max 97 For Sale .com) - The Pittsburgh Penguins placed forward James Neal on injured reserve Tuesday. Balenciaga Triple S Black . -- An ugly goal by Nick Bonino helped the Anaheim Ducks overcome the defensive-minded Phoenix Coyotes on a night when their ragged power play continued to struggle. http://www.cheapestshoesonlineusa.com/ni...orce-1-low.html . -- Matt Rupert scored once in regulation and again in the shootout as the London Knights extended their win streak to nine games by defeating the Owen Sound Attack 4-3 on Friday in Ontario Hockey League action.Jenson Button believes Formula 1 could benefit from introducing shorter races as he claims it would be very difficult to attract a younger audience using the current format. The two-hour cut-off point in grands prix has existed for some time, but Liberty Medias takeover of Formula 1 has prompted several ideas into how to improve the sport and boost its global reach.And one area Button says might help entertain a new audience more, although admitting die-hard fans may not approve, is by cutting the race time. Ron wont go until McLaren winThere will always be the fans of 10 or 20 years that will watch a whole grand prix, but we need to attract younger fans, the McLaren driver said. To try and attract them to watch something for that long is very difficult.Its a tough one because Formula 1 is an hour and a half race, and changing that is a shame as its the way the sport has always been. But I guess we also have to move with the times if we want the sport to be relevant. Natalie Pinkham is joined by former BAR and Benetton Team Principal David Richards and Sky F1s Marc Priestley to review the US Grand Prix Button went on to explain his position, trying to compare how Formula 1 is today to other sports.Peoples attention spans these days are terrible, including mine, he explained. Short races, short spoorts are on the up. Nike Air Force 1 Low White Womens. . For example the sprint in track and field, people love it because its short, its a burst of energy while a grand prix is an hour and a half.The Formula 1 Gossip ColumnWith baseball in America, its not the most exciting thing, but every time theres not something happening on the pitch theres something else going on. Thats what we need in Formula 1.The 2009 world champion did, however, add he felt F1 was in the right hands with Chase Carey and Liberty Media. Former Benetton and BAR Team Principle David Richards and Marc Priestley discuss whether Ron Dennis should leave McLaren In terms over the sport the last couple of years its been a tricky place - the drivers havent been so happy with how the cars feel, or the regulations, he added.But the sport understands that and theres so much changing next year - so thats fantastic. With fresh ideas, the new owners, its definitely on the up.Dont miss the Mexican GP on Sunday evening. The race is live at 7pm on Sky Sports F1; Watch with a NOW TV day pass - £6.99, no contract Also See: The Formula 1 Gossip Column Ron wont go until McLaren win Whens the Mexican GP on Sky F1? Watch Sky F1 on NOW TV Discount NFL Jerseys China NFL Jerseys Cheap Jerseys Store China Jerseys Cheap Cheap NFL Jerseys Wholesale NFL Jerseys Wholesale Jerseys From China ' ' '